Key Responsibilities

Campaign support: Work with Campaigns Project Managers to deliver comprehensive communication campaigns across both low-cost/no-cost and paid channels.

Collaborative working: Work with Communications Business Partners to understand business priorities and align campaigns with strategic objectives.

Project ownership: Take charge of key campaign strands, coordinating with colleagues across the Communications and Guidance Directorate to ensure timely project delivery and to budget.

Creative problem-solving: Bring creativity to campaign delivery, anticipating and resolving potential issues proactively.

Content development: Create compelling campaign content and collaborate with specialists within the directorate to produce high-quality materials.

Brand ambassadorship: Represent HMRC's brand with pride, bringing it to life through innovative campaigns.

What we offer

A collaborative and supportive work environment.

Be part of a dynamic and innovative campaigns team.

Opportunities to work on diverse and impactful projects.

The chance to make a real difference in how HMRC communicates with its audience.

Join us and be a part of a team that values creativity, collaboration, and excellence in communication. Apply now to help us shape the future of HMRC's campaigns.

Person specification

Provide campaign delivery plans aligned with strategic campaign objectives:

Develop and execute campaign delivery plans that align with strategic objectives.

Manage and lead virtual project teams, ensuring proactive planning and delivery, including stakeholder management, meeting agreed actions, suggesting campaign optimisations, and conducting campaign evaluations.

Oversee the delivery of campaign strands, ensuring they meet objectives and deadlines.

Gather insights and data to inform campaign planning, optimisation, and evaluation.

Proactively manage relationships with external agencies and partners to ensure seamless campaign execution.

Essential Criteria:

Proven track record of successfully delivering marketing communications campaigns across various channels while developing impactful, audience-cantered campaign content.

Strong interpersonal skills with the ability to build relationships and influence stakeholders, including senior stakeholders in a collaborative environment across team boundaries to achieve shared goals.

Excellent presentation, writing, and drafting skills, with the ability to thrive in a fast-paced environment. with a solid grasp of campaign optimisation and evaluation techniques.

In a tie break situation we may look at mentions of:-

Qualifications held in Communications Marketing specifically around membership of GCS, CIM, or CIPR.

Benefits

Alongside your salary of £36,320, HM Revenue and Customs contributes £10,521 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.

We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.

• Pension - We make contributions to our colleagues' Alpha pension equal to at least 28.97% of their salary.
• Family friendly policies.
• Personal support.
• Coaching and development.

To find out more about HMRC benefits and find out what it's really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil Service

Things you need to know

Selection process details

How to Apply

As part of the application process, you will be asked to provide the following:

• A name-blind CV including your job history and previous experiences. In your CV give details of your job history, which should cover the Person Specification part of the advert covering the most recent and relevant experience. Give a brief summary of what you delivered and any key achievements in each role (max 100 words per role).
• A 500-word personal statement showing how you meet the requirements of the role. Your personal statement should describe how your skills and experience would match the Essential Criteria. Please provide impacts and outcomes here from your work and what you have learned.

Further details around what this will entail are listed on the application form.

We acknowledge that AI can assist you in your application. Find our guidelines here.

Sift

We will pre sift your CV and only score your Personal Statement if you pass the CV pre sift. If you pass the CV pre sift your application will then be scored and sifted on the Personal Statement part.

Only those passing the full sift of CV and Personal Statement will be considered for interview. Sifting will commence and complete within 2-3 weeks of closing date of the role.

We may also raise the score required at any stage of the process if we receive a high number of applications.

Interview

During the panel interview, you will be asked to deliver a 10 minute presentation followed by a Q&A session. For those successful in the sift, further information will be emailed to you closed to the interview date.

In addition, we will also ask you a question where we will talk about your experience of which more information again will be provided before the interview.

Interviews will take place via video link. Sift and interview dates to be confirmed.

Eligibility

Please take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days(Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake with your eligibility form, please contact us via: unitybusinessservicesrecruitmentresults@hmrc.gov.uk - Use the subject line to insert appropriate wording for example - 'Please re-open my application - 396065 & vacancy closing date 27/03/2025'.

To check that you are eligible to apply for this role, please review the eligibility information before submitting your application .

Reserve List

A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles - if this applies to you, we'll let you know via your Civil Service Jobs account.

Merit List

After interview, a single merit list will be created, and you will only be considered for posts in locations you have expressed a preference for. Appointments will be made in strict merit order in line with the set number of roles in each location.

Criminal Record Check

Applications received from candidates with a criminal record are considered fairly in accordance with the DBS Code of Practice and the Recruitment of ex-offenders Policy.

Reasonable Adjustments

We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

If you need a change to be made so that you can make your application, you should:

• Contact the UBS Recruitment team via unitybusinessservicesrecruitmentresults@hmrc.gov.uk as soon as possible before the closing date to discuss your needs.

Complete the "Assistance required" section in the "Additional requirements" page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a Language Service Professional.

Important information for existing HMRC contractual homeworkers:

This role may be suitable for existing HMRC employees who are contractual homeworkers. Occasional attendance to the office will be required where there is a business need. Please consider the advertised office locations for this role when applying and only select locations from the 'location preferences' section that you can travel to.

Terms and Conditions

Customer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement, this will be tested as part of the selection process.

HMRC has a presence in every region of the UK. For more information on where you might be working, review this information on our locations .

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. The evidence you provide in your application must relate to your own experiences.

Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant application(s) will be withdrawn from the process.

Recording of interviews is prohibited unless explicit agreement is sought in line with the UK General Data Protection Regulations.

Questions relating to an individual application must be emailed as detailed later in this advert.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant's details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

New entrants will join on the minimum of the pay band.

Please note that, if you are applying for roles on a part-time basis, the salary agreed will be pro-rata, reflective of the working hours agreed within your contract.

If you experience accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Feedback will only be provided if you attend an interview or assessment.

Security
Successful candidates must undergo a criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window) .

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window) .

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Fiona Ford
• Email : fiona.ford@hmrc.gov.uk

Recruitment team

• Email : unitybusinessservicesrecruitmentresults@hmrc.gov.uk

Further information
Appointment to the Civil Service is governed by the Civil Service Commission's Recruitment Principles. You have the right to complain if you feel there has been a breach of the Recruitment Principles.
In the first instance, you should raise the matter directly via ubsrecruitmentcomplaints@hmrc.gov.uk. If you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their website.

Attachments
Combined TC and OGD Pay - English Opens in new window (docx, 132kB) Combined TC and OGD Pay - Welsh Opens in new window (docx, 120kB)