Senior Content & Motion Designer (AI, Social Media & Animation)

Purpose

Lead the creation of clear, accessible, and engaging content and motion design that:

• Communicates change messages effectively.

• Helps colleagues adopt NextGen Services quickly, with AI as the default approach.

• Extends reach through social media and visual storytelling.

• Enhances user experience through high-quality animations and motion graphics.

You will play a key role in shaping content standards, mentoring others, and using design and animation to communicate insights, challenges, and future vision across the organisation.

Key Outcomes / KPIs

• Improved user experience: Higher task completion rates and fewer support queries for priority journeys.

• Engagement uplift: Increased CTR, read time, and completion rates for key content and visual assets.

• Content maturity: Standardised, reusable content and motion design patterns across the Operations Office.

• Stakeholder alignment: Visual storytelling that clearly communicates service goals and design decisions.

Priority Deliverables

• AI-driven content pipeline: Prompt patterns, review gates, tone/voice guidelines, accessibility checks.

• Flagship content assets: Playbook summaries, FAQs, change packs, guidance pageseach with A/B testing and analytics tracking.

• Social media toolkit: Templates for posts, short-form video/storyboards, alt-text patterns, image prompts, editorial calendar, and governance for approvals.

• Motion design artefacts: High-quality animations and motion graphics to support service design, user research, and stakeholder engagement.

• Workshop materials: Engaging visual artefacts for co-creation and ideation sessions.

• Training & handover: Short sessions for non-specialists on safe and effective use of enterprise AI tools.

• Mentorship: Support and guide designers, fostering collaboration and knowledge sharing.

Essential Experience

• Proven experience in content design and motion graphics within complex environments.

• Hands-on generative AI content creation, including:

• Prompt engineering.

• Iterative drafting.

• Human-in-the-loop review.

• Bias and safety controls.

• Strong understanding of animation principles, typography, colour theory, and layout.

• Proficiency in Adobe Creative Suite, After Effects, and tools like Blender.

• Social media content execution (copy + assets), analytics, and experimentation (A/B and multivariate testing).

• Applying accessibility standards to both written and visual/motion design.

• Ability to translate policy or technical topics into plain English guidance.

• Using design and animation to communicate complex ideas and future direction clearly.

Nice-to-Have

• Experience with GDS content design standards.

• Familiarity with ITIL service management content and operating model playbooks.

• Experience in designing strategically, considering organisational goals and constraints.

• Active participation in design communities and knowledge-sharing initiatives.

Core Skills

• Design Communication: Clearly explain design choices to build consensus and highlight risks.

• Designing Together: Collaborate with multidisciplinary teams to create cohesive visual narratives.

• Iterative Design: Prototype, test, and refine content and animations based on feedback and user research.