To ensure that HMRC's customers receive clear, trustworthy information about the department and its campaigns across our digital estate.

To lead partnership working across our corporate GOV.UK, and wider digital media publishing functions in HMRC communications.

Lead and manage a busy publication function to deliver multi-channel content projects accurately, on time and to high editorial standards.

To support colleagues in seeing how everything fits together with regard to content projects, ensuring issues such as accessibility, usability, user journeys and analytics are part of decision making.

The successful candidate will:

Manage the GOV.UK publishing function for corporate HMRC content, which includes oversight and implementation of the 'second eye' quality assurance process

Advocate for and implement content design standards for HMRC corporate content, building capability and understanding across HMRC communications

Scope, deliver and maintain content to support and be the informed client for HMRC campaigns, including the design, creation, and management of government campaign pages

Oversee and support devolved GOV.UK publishing teams across HMRC

Establish and develop relationships with content design teams across the department and government, for example Government Digital service

Provide leadership and partnership expertise between GOV.UK content and social media content functions

Analyse content data to inform planning and evaluation of content and campaign activity

Work across the wider Press, Digital and External Affairs Communications Team, providing content expertise to support press and PR activity

Content planner ownership to ensure GOV.UK corporate content published on time, accurately and accessibly

Be lead / initial contact for all new content design requests

Maintenance and ownership of relevant elements of the Digital Communications quarterly springboard plan

Leadership and development of the GOV.UK content team

Design lead for campaign page creation and management

Lead contact for delivery high profile content publication event such as the Budget

HMRC Digital Communications - Showreel on Vimeo

Person specification

We are looking for someone with:

Demonstrable experience in leading content design projects and managing GOV.UK publishing, with expertise in writing clear, accessible digital content and implementing quality assurance processes.

Excellent collaboration and stakeholder management skills, with the ability to build and maintain effective relationships across multiple teams.

In-depth knowledge of digital accessibility standards and content design good practice, including experience in training or mentoring others in these areas

Strong analytical capabilities with experience of using data insights and web analytics to improve content performance and inform strategic decisions.

A track record of successfully managing multiple digital communications projects simultaneously, including campaign page creation and delivery of time-sensitive content.

Essential Criteria
• Content design / writing for the web experience
• Experience of GOV.UK publishing, or using website content management systems
• Strong understanding of web analytical data and how to draw insight from it to make improvements to content
• Stakeholder relationship management
• Practical understanding of web accessibility best practice

Behaviours

We'll assess you against these behaviours during the selection process:

• Managing a Quality Service
• Leadership
• Communicating and Influencing

Technical skills

We'll assess you against these technical skills during the selection process:

• You will also be asked Technical Questions covering the below elements: • GCS Framework - Digital - Implementation • GCS Framework - Digital - Insight

Benefits

Alongside your salary of £44,110, HM Revenue and Customs contributes £12,778 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.

We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.

• Pension - We make contributions to our colleagues' Alpha pension equal to at least 28.97% of their salary.
• Family friendly policies.
• Personal support.
• Coaching and development.

To find out more about HMRC benefits and find out what it's really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil Service .

Things you need to know

Selection process details
This vacancy is using Success Profiles (opens in a new window) , and will assess your Behaviours, Experience and Technical skills.

How to Apply

As part of the application process, you will be asked to provide the following:

• A 500 word Personal Statement - Explaining why they fit the essential criteria and key responsibilities of the role.

We acknowledge that AI can assist you in your application. Find our guidelines here.

Sift

A full sift of your Personal Statement will be assessed.

Interview

During the panel interview you will be asked experience and behaviour based questions to explore in detail what you are capable of.

Behaviours

Managing a Quality Service

Leadership

Communicating and Influencing

You will also be asked Technical Questions covering the below elements:

• GCS Framework - Digital - Implementation
• GCS Framework - Digital - Insight

Interviews will take place via video link. Sift and interview dates to be confirmed.

Eligibility

Please take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days(Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake, please contact us via: unitybusinessservicesrecruitmentresults@hmrc.gov.uk - Use the subject line to insert appropriate wording for example - 'Please re-open my application - [404173] & vacancy closing date [29/05/25]'

To check that you are eligible to apply for this role, please review the eligibility information before submitting your application .

Reserve List

A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles - if this applies to you, we'll let you know via your Civil Service Jobs account.

Criminal Record Check

Applications received from candidates with a criminal record are considered fairly in accordance with the DBS Code of Practice and the Recruitment of ex-offenders Policy.

Merit List

After interview, a single merit list will be created, and you will only be considered for posts in locations you have expressed a preference for. Appointments will be made in strict merit order in line with the set number of roles in each location.

Reasonable Adjustments

We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

If you need a change to be made so that you can make your application, you should:

• Contact the UBS Recruitment Team via unitybusinessservicesrecruitmentresults@hmrc.gov.uk as soon as possible before the closing date to discuss your needs.

Complete the "Assistance required" section in the "Additional requirements" page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a Language Service Professional.

Additional Security Information

Please note: in addition to the standard pre-employment checks for appointment into the Civil Service, all candidates must also obtain National Security Vetting at Security Check (SC) clearance level for this vacancy. You will normally need to meet the minimum UK residency period as determined by the level of vetting being undertaken, which for SC is 5 years UK residency prior to your vetting application. If you have any questions about this residency requirement, please speak to the vacancy holder for this post.

Important information for existing HMRC contractual homeworkers

This role may be suitable for existing HMRC employees who are contractual homeworkers. Occasional attendance to the office will be required where there is a business need. Please consider the advertised office locations for this role when applying and only select locations from the 'location preferences' section that you can travel to.

Additional Information

We are looking into ways to enhance the applicant experience.

As part of our legitimate interests, we are testing the use of new technologies such as automation and/or Artificial Intelligence in the assessment for CV, personal statement and behaviour statement.

Please note that for this specific vacancy, this testing may run in parallel with our standard assessment process and will not influence or determine the outcome of your application in any way. You can read the Civil Service Jobs and HMRC Privacy Notices for more information about our lawful basis for processing your personal data and HMRC's use of AI.

If you don't want your data to be used as part of the trial, please send your Application ID and the Vacancy Reference to talentacquisitionaiteam@hmrc.gov.uk

Terms and Conditions

Current Civil Servants (all contract types) will need to ensure that they are still employed as a Civil Servant on or beyond the start date for the post. If their contract ends (for example due to the end of Fixed Term Appointment contract or resignation) at any point during the application process for the advertised role, they will no longer be eligible and may be withdrawn.

Customer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement, this will be tested as part of the selection process.

HMRC has a presence in every region of the UK. For more information on where you might be working, review this information on our locations .

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. The evidence you provide in your application must relate to your own experiences.

Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant application(s) will be withdrawn from the process.

Recording of interviews is prohibited unless explicit agreement is sought in line with the UK General Data Protection Regulations.

Questions relating to an individual application must be emailed as detailed later in this advert.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant's details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

If you experience accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Feedback will only be provided if you attend an interview or assessment.

Security
Successful candidates must undergo a criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window) .

See our vetting charter (opens in a new window) .

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window) .

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window) .

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Bryony Danks
• Email : bryony.danks@hmrc.gov.uk

Recruitment team

• Email : unitybusinessservicesrecruitmentresults@hmrc.gov.uk

Further information
Appointment to the Civil Service is governed by the Civil Service Commission's Recruitment Principles. You have the right to complain if you feel there has been a breach of the Recruitment Principles.

In the first instance, you should raise the matter directly via ubsrecruitmentcomplaints@hmrc.gov.uk. If you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their website.

Attachments
Combined TC and OGD Pay - English Opens in new window (docx, 129kB) Combined TC and OGD Pay - Welsh - July 2024 Opens in new window (docx, 120kB)